16:30 Panel Discussion: Is Web Search Engine Optimisation Dead? – The Rise Of Social Media. The stability in the future of web search has recently been put into question due to the impact of social media (Twitter, Facebook, etc.). Since people are doing more and more searches on social media sites this has given consumers unprecedented influence in helping to build a brand or destroy a reputation. Does this mean that social media will eventually replace search engines?
We’re joined by two sets of web experts: specialists in online search engine optimization and social media who will be debating the pros and cons of each discipline in the marketing mix and predicting how the online landscape will be changing over the next 12 months.
Panel:
SEO:
Jeremy Spiller, Managing Director, White Cat Media
Alex Faiers, Managing Director, Addictivity.com
Social Media:
Lloyd Salmons, Managing Director, Outside Line. Social Media Chair, Internet Advertising Bureau
Roy Bristow, 140 Property
Moderator: Greig Holbrook, Director, OBAN Multilingual
Jeremy Spiller, Managing Director, White Hat Media. In 2003 Jeremy founded award winning search marketing, social media and development agency White Hat Media. White Hat Media’s clients include Microsoft, Toshiba, The Royal Opera House, The Gym Group, Coty, and Yardley.
Jeremy is an expert in web marketing, and in particular search and social media marketing. He regularly writes articles, runs workshops and speaks at conferences on the subject for organisations such as The Chartered Institute of Marketing (CIM), Sussex Enterprise, Econsultancy and McCann Erickson.
In the last twelve months, Jeremy has spoken at many other events both locally and nationally. He has been quoted in or written articles for The Sunday Times, .net magazine, New Media Age, and The Essential Business Guide.
Alex Faiers, Managing Director, Addictivity.com. Alex Faiers is a founding director of Addictivity, a website design agency specialising in online marketing that was first established in 1998. Addictivity remain a small focused agency working with a handful of clients across website design, development and in particular search engine optimisation.
Alex read Typography & Graphic Communication for four years at Reading University, and after working as Senior Designer at educational publishing house, OnCourse publications, moved over to focus on interactive design and started Addictivity. During the last eleven years the company has worked with a wide-ranging client list including Motorola, Cisco Systems, BT Ignite and Wella. The current client list features the likes of M&CSaatchi, Esporta, Thomas Lyte and McGriggors.
Lloyd Salmons, Managing Director, Outside Line. Social Media Chair, Internet Advertising Bureau. Lloyd Salmons began his career working for EMI Records, being promoted to establish the International New Media Marketing function, co-ordinating digital campaigns across all territories worldwide. In 2000, Lloyd started up one of the first real digital marketing agencies, ‘Outside Line’, specialising in digital marketing for the entertainment business.Since its inception, Outside Line has grown into a full-service digital agency with, an annual turnover of over £2m that employs more than 40 people.
As well as his work with Outside Line Lloyd is currently Chair of Social Media for the IAB (Internet Advertising Bureau). Lloyd has also developed his own TV show with longstanding business partner Ant Cauchi (co-founder of Outside Line) and Blur’s drummer Dave Rowntree. The animated show “Empire Square’ first aired on mobile phones in 2004, and following high-profile publicity was commissioned by Channel 4 for a 12-week run and six 30 minute shows with US TV network Fuse.Lloyd’s keen interest in music has also led him into setting up ‘Transistor Project’ in 2005: one of the first digital record labels. This was in partnership with Ant Cauchi, Dave Rowntree (Blur) and Queen’s manager Jim Beach. The label has signed two artists since its launch and has also recently secured a label deal with EMI records.
Roy Bristow, 140 Property. Roy started his career in the property industry as the Sales and Marketing Manager of Atlas International. Here he launched the brand across a full channel mix including TV and Radio campaigns, online, direct ,ambient advertising, national, local, and magazine advertising. He managed the complete overhaul of the website for Atlas and Iberian International. Moving to NewSkys in 2004 he rebranded and developed the overseas property portal and headed up an online team addressing all the requirements of buying a property overseas.
In 2006 he became Head of Online at Real Estate TV rebranding the website and TV channel, building client microsites and video marketing campaigns. He has recently created 140property a social media consultancy looking at building social networks around brands and developments within the property industry utilising all the social media and video sites to personalise their business and create conversations between peers and customers that lie at the heart of the social media marketing revolution.
Greig Holbrook, Director, OBAN Multilingual. Greig has worked in Multilingual SEO (multilingual search engine optimization) for over 9 years. Since 2003 he has been Managing Director of OBAN Multilingual.
OBAN Multilingual have pioneered Multilingual SEO, International PPC and Cultural Multivariate testing and now has 26 offices worldwide staffed by local online experts in each country.
Greig’s passion lies in helping to create trade without borders so the full global potential of the web can be opened up.
Greig is famously quoted with saying that “there is no such thing as the world wide web” as too many companies are invisible to potential clients through ineffective international SEO and global web strategy.
Greig has given numerous talks, presentations and training sessions for organisations such as E Consultancy, WTM, Eye For Travel, Ad-Tech & UKTI.
Only 7 Working Days To Go – Take your fractional ownership opportunity in 2010!
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- Where delegate tickets are approaching sell-out
(14 remaining). - Where confirmed delegate attendance is already up 20% on the 2009 period.
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- Where you can meet the key players, network and tap into the latest industry trends and economic insights.
- Where confirmed delegates arriving from all over the world include Italy, Spain, France, Portugal, Republic of Ireland, USA, Bahamas, Mexico, Thailand, Lebanon, Dubai, Morocco, New Zealand and of course the United Kingdom.
- Where we will reveal and celebrate the Fractional Life Awards winners
- With over 35 speakers and expert panelists present from around the world.
- With innovative new speaker and panel sessions to focus on the real issues within the marketplace. e.g. fractional resales, mid-market fractionals
- With real ‘live’ fractional practical case studies, how to sell fractional effectively and fractional legal Q and A’s.
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Fractional Summit 2010 delivers all this and more.
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