10:15 Meet The Agents Despite the current fall out in the whole ownership market, identifying sales agents who know how to effectively sell your fractional real estate development is notoriously difficult. We meet 2 fractional developers who discuss the pros and cons of how they successfully went through this process. We also discuss the issues raised with fractional agents active in the marketplace.
Panel:
Catherine Monaghan, Project Director, Firstlight, The K Club
Charlotte Rose Melsom, Director of International PR & Marketing, yooPhuket
Richard Edgar, Director, Edgars Property and National Association of Estate Agents spokesman.
Lily Simpson, Head of Business Development, Quintessentially Estates
Simon Scott-Nelson, Director, Winkworth Estate Agents
Moderator: Alex Evans, Group Editorial Director, OPP
Catherine Monaghan, Marketing Director, Firstlight The K Club Bringing with her ten years experience at senior management and director level in the investment property and travel industry, Catherine was instrumental in developing and executing the overall marketing and brand strategy for one of Ireland’s largest overseas property companies before joining the Firstlight team to head up Sales and Marketing at Firstlight The K Club.
Charlotte Rose Melsom, Global Director of PR, Marketing & Branding, Absolute Developments, part of the Absolute World Group of Companies, one of Asia’s fastest growing lifestyle brands.
Charlotte’s current focus is on the exciting collection of partner developments, in particular yooPhuket, Thailand’s most exciting designer living environment, designed by the world famous YOO studio, co-owned by Philippe Starck and John Hitchcox and developed by The Absolute World Group. Her responsibility spans UK, Europe, Asia Pacific, Australia and North America and she has been a key player in the set-up of Absolute’s partner branded developments from the outset, both whole and fractional ownership. Under her Absolute World Group capacity Charlotte is also responsible for coordinating and executing Asia Pacific’s inaugural shared ownership conference AOCAP.org and consults externally on media and marketing for the Real Estate industries, brokering a portfolio of property deals in excess of £100m. Charlotte has spent the past 7 years in the residential property sector working with names such as CBRE, Engel Voelkers, Jones Lang Lasalle and Knight Frank and manages external agency relationships across the globe.
Richard Edgar, Edgars Property Company Ltd. Former BBC TV Weatherman and ex Royal Naval Officer, Richard Edgar started Edgars Property Company in Kingston Upon Thames 8 years ago specialising in Property Management, Lettings and Overseas Investments.
Having lived and worked in many parts of the world Richard had established business partners in Turkey, Greece, and the Caribbean which has led to excellent sales and a solid base for investors in new projects.
Richard is a member of The NAEA International Committee and their spokesman on Fractional Ownership having specialised in this area notably in Resort Developments in the last few years.
Richard hails from Yorkshire and despite successful careers in TV, The Navy and Engineering he has been involved in property all his adult life, as in investor, developer and agent and sees Fractional Ownership as a sensible and profitable option if done correctly.
Lily Simpson, Head of Business Development, Quintessentially Estates. Lily Simpson has worked within the property market for the past six years, after studying Real Estate Management at Oxford Brookes University she went on to work for one of London’s top architect firms and was quickly promoted to a development consultant. She then moved to Quintessentially Estates in 2007 and developed a key understanding of the luxury property market. Through working with some of the top developers and hotel operators she has developed her expertise in a number of areas including national and international residential development, luxury marketing and sales, as well as investment initiatives. Her influence in major global markets was an important aspect within Quintessentially Estates as she has become Head of Business Development spanning over several major markets. Her vast knowledge in global markets and her clientele base has assisted Quintessentially Estates in becoming a premier company tailored towards wealthy individuals living all over the world. In the past year she has worked with several fractional ownership schemes and has developed unique fractional ownership packages aimed at her high net worth members and clients.
Simon Scott-Nelson, Director, Winkworth. Estate Agent for 12 years and previously an Associate and Head of New Homes for Strutt and Parker, Exeter specialising in the most luxurious new waterfront and beachfront developments in Devon and Cornwall. From there I was head hunted to Knight Frank Waterfront department as an Associate to market properties from £1m- £10m.
I opened the Winkworth office in Exeter to specialise in the sale of fine Country Homes, waterfront property and prestige new developments throughout Devon and Cornwall. We are widely regarded as the only fractional ownership specialists for the South West and are consulting on some of the most high profile developments in the region. With 90 offices and 56 in central London alone we have successfully opened up the corridor from London and the South East to the West Country in terms of property investment.
Alex Evans, Group Editorial Director, OPP. Having edited mainly B2B magazines for a variety of industries since 1997 – including corporate risk, electrical engineering & healthcare informatics – Alex has been focused on the UK and overseas property markets since 2003. In 2004, he launched two dedicated business to consumer titles for UK property investors – Property Investment and International Property Investor – and in September 2005 launched a new title for the specialist mortgage market. Alex sets the editorial strategy for content across print, online and conference platforms for the Overseas Property Professional (OPP) and is also the chair for the OPP Industry Awards for partnership. In the last year, OPP has reported extensively on the burgeoning fractional market in Europe and launched its first comprehensive Fractional Report to educate overseas property agents and developers in May 2009.
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